Staff



  • Chris Holland
    Production Manager


    Chris Holland

    Chris Holland manages production and postproduction at Vertical Creative, directing a team of videographers and video editors as well as working closely with the producers to ensure the flawless execution of your Vertical Plan. A twelve-year veteran of local, regional, and national commercial and corporate video production, Chris also edits and animates for the Vertical Creative team. He has numerous ADDY and Telly awards to his credit, including commercials for the Brass Rail Restaurant, the Association for the Blind and Visually Impaired, and Top Star Express convenience stores.

  • Dan Maher
    Editor/Production

    Dan Maher

    Dan Maher joined team Vertical in the summer of 2010.  Previously Dan supervised a team of motion graphic designers at Specialized Productions where they specialized in content creation for non-traditional video displays.  Dan also worked at the animation studio MaGiK World, where he edited and coordinated production including segments for Sesame Street and HBO's Classical Baby: The Poetry Show, which won a Creative Art's Emmy and a DGA award.  In his spare time Dan acts.  He has studied improvisational comedy in San Francisco & New York City and currently performs in local improv comedy troupes the Associated Mess and the Flighty Ducks.  Proud moments from 2011 include editing the Sportsmans Channel's docu-comedy series Foul Hook'd and performing with The Flighty Ducks in the 13th Annual Del Close Marathon up in NYC.

  • Dawn Motolese
    Creative Services ManagerDawn Motolese

    Dawn is key to keeping our clients happy. Along with masterfully managing day-to-day workflow she’s our X factor in getting outside-the-box projects completed on time and on budget. Dawn holds a degree in Management and Marketing and has been with us since 2006; before that she held things down at Forge Marketing. As for being down, Dawn digs the music of Curtis Jackson and Frank Sinatra. She is a soccer mom but doesn’t like to admit it…. You will never find a soccer magnet on her car, but you can always hear her cheering from the sidelines.

  • Kenny Phifer
    Graphic Artist


     

    Kenny Phifer grew up spending countless days watching over the shoulder of his well-respected uncle, professional wildlife artist Rod Arbogast. After high school, Sergeant Phifer proudly served eight years in the US Air Force as a Munitions Systems Specialist, staring at goats, camels, and all kinds of creatures in order to better understand how to artistically render the world around him. Following his tour of duty Kenny continued to explore the world, learning martial arts, energy healing, and other exhilarating activities. Art, believes Kenny, combines the best aspects of science and spirituality. He favors traditional illustration but is warming up to digital art creation. Kenny also enjoys taking long walks off short docks--when wearing his SCUBA gear.

  • Joshua D. Schray
    Editor/Production


    Josh Schray

    After apprenticing at the fine art of printing and retouching photographs, Josh joined Viamedia Inc. as a master control technician. He soon transitioned to video editor for LVTV/ViacastTV and then to spot editor and videographer for Vertical Creative. Josh graduated from Moravian College with a BA in Graphic Design and a focus on video editing; later, while freelancing, he created a video montage of the films of Spike Lee for Lee’s on-campus appearance. Josh’s work has been screened at regional film festivals such as Squaredance and the Southside Film Festival in Bethlehem. Josh enjoys pushing the creative envelope every chance he gets.

  • Tom Sigurdsson
    Producer

    Tom holds a Master's Degree in Electronic Media from Kutztown University, where while earning his degree he developed and directed a social-norms marketing campaign aimed at reducing underage drinking and driving on campus. Following several years as a production freelancer, Tom decided it was time to assume a vertical mentality. Tom is encouraging, friendly, and persistent - in short, a client pleaser. In his spare time he plays the guitar and bass, watches movies, and spends time with his fiance.

 

  • Joe Walakovits
    Editor/Production

    Joe Walakovits

    “Being involved in a project from start to finish and being able to bring someone’s vision to life, now that’s fulfillment.” So says Joe, who fulfills Vertical’s sometimes maddening edit demands with singular passion, devotion, and vision. Joe says a desire to create and inspire is what motivates him; we just know he wins ADDY and Telly awards. Joe has more than 15 years of production experience, both shooting and editing. He’s shot for ESPN and Fox Sports and is a master of After Effects and the entire Adobe Creative Suite, along with Final Cut and Avid. Joe is so intuitive and quick with his technical and design decisions, we call him Turbo.

  • Jill Yapsuga
    Producer


    Jill Yapsuga

    Jill Yapsuga has produced more than 500 commercials and long-form videos since 2007, including campaigns for the Lehigh Valley Zoo, Josh Early Candies, The Center for Vision Loss, and Miller Keystone Blood Center. As Syndication Director she directs the production of new Vertical Spots and facilitates their distribution nationwide. Jill holds a Bachelor's Degree in Television and Film from DeSales University.  When she's not concepting, she explores her creativity in the kitchen.  Her favorite recipes would make Paula Dean proud.